Against common belief, marketing is not a synonym for selling. It’s a simple truth, but one that is constantly obscured by poor execution. The word "marketing" often carries a negative taste, and there's a good reason for it: too many "marketing professionals" do it wrong (in Chamonix just like in other parts of the world).Continue reading "Did you know? Marketing is not a synonym for selling"
When the world-class gear meets feature-heavy copy: Honest Blue Ice brand storytelling review & breakdown
Chamonix valley is a hub of performance and precision. Everything - from the rigging on the Aiguille du Midi lift to the stitching on a technical backpack - is engineered to withstand extremes. Yet, when we apply that same engineering mindset to marketing, the results often fall short. This creates a paradox: a high-quality productContinue reading "When the world-class gear meets feature-heavy copy: Honest Blue Ice brand storytelling review & breakdown"
Beyond the ambassadors: Why Chamonix needs a ‘Local Hero’ digital ecosystem
The Chamonix valley thrives because it is built by and for mountain professionals. From the iconic Compagnie des Guides to the independent specialists, expertise is abundant. But in the digital space, many local businesses are still fighting for visibility using traditional methods, often overshadowed by global giants. We recently analyzed a brilliant strategy from theContinue reading "Beyond the ambassadors: Why Chamonix needs a ‘Local Hero’ digital ecosystem"
From outdated to outstanding: a website transformation for Mountain Massage Chamonix
At Gaissa Media, we believe a great website should feel as refreshing and rejuvenating as the service it sells. Nowhere is that more true than in the Chamonix valley, where every business is judged by its commitment to quality and the authentic mountain lifestyle. We recently had the pleasure of partnering with Mountain Massage ChamonixContinue reading "From outdated to outstanding: a website transformation for Mountain Massage Chamonix"
From gear to getaways: how to market the outdoor lifestyle, not just the product
In the world of outdoor brands, a product is never just a product. A pair of mountaineering boots isn't just a piece of footwear; it's the key to a summit view at Mont Blanc. A down jacket isn't just insulation; it's a cozy layer for a night under the stars on les Drus. The mostContinue reading "From gear to getaways: how to market the outdoor lifestyle, not just the product"
The power of place: why marketing in Chamonix requires a hyper-local strategy
For most businesses, marketing is a game of reach. The wider your net, the better your chances of catching new customers. But for a place like Chamonix, that traditional approach falls short. Nestled in the heart of the French Alps, this is a destination defined by its unique environment, culture, and community. Here, hyper-local marketingContinue reading "The power of place: why marketing in Chamonix requires a hyper-local strategy"
Beyond the powder: why your 2026 marketing strategy can’t afford to wait
The digital landscape is a mountain range of challenges. Don't get stuck in the valley. We'll show you how to plan for 2026 and stay ahead of the curve! The world of marketing is changing at the speed of a downhill skier. What worked last season may not be enough for the next. For brandsContinue reading "Beyond the powder: why your 2026 marketing strategy can’t afford to wait"
Marketing trends: is e-mail marketing dead in 2025…?
E-mail marketing is dead and buried. Or... is it? Absolutely not. In fact, it's just the opposite: e-mail marketing is now more important than ever! These days consumers have literally billions of options when it comes to buying new mountain gear, getting a sport massage or hiring a mountain guide. A newsletter is one ofContinue reading "Marketing trends: is e-mail marketing dead in 2025…?"
The Flagstone Climbing Board: Innovative & durable artisan training station – more than a hangboard!
Have you already heard of Flagstone Climbing? If not, it's about time you do! Flagstone Climbing is a Finnish company, which brings you the hangboard innovation of the decade: the Flagstone Climbing board. The Flagstone Climbing board is more than a hangboard. In fact, it's something between the beloved Beastmaker and addicting Moonboard. The FlagstoneContinue reading "The Flagstone Climbing Board: Innovative & durable artisan training station – more than a hangboard!"
BBC: “The amount of plastic now outweighs all land and sea creatures” – YOU can change it!
According to BBC's recent Instagram post the amount of plastic now outweighs all land and sea creatures currently alive. This is astonishing, given that a big part of human population is already aware of the impact that plastic has on the environment as well as our health. Despite notable efforts to stop utilizing plastic, it'sContinue reading "BBC: “The amount of plastic now outweighs all land and sea creatures” – YOU can change it!"
Can you still enjoy clean nature without crowds in Chamonix Mt. Blanc? We found out!
Chamonix is definitely among one of the most popular destinations for skiing, mountaineering and alpine climbing in Europe. The majestic Mont Blanc, Aiguille du Midi, Grand Capucin, Vallée Blanche... every mountain sport enthusiast has their reason to travel to Chamonix. But can you still enjoy clean nature without crowds in Chamonix? It's a rather difficultContinue reading "Can you still enjoy clean nature without crowds in Chamonix Mt. Blanc? We found out!"
In review: Mammut We Care eco-friendly climbing rope – green isn’t always green!
We at Gaissa Media just love eco-friendly cimbing gear. One of our all time favourites is a true classic: Mammut We Care climbing rope. First things first. What exactly makes Mammut We Care climbing rope eco-friendly? In one word: the sheath. The sheath of Mammut We Care climbing rope is made of recycled yarn –Continue reading "In review: Mammut We Care eco-friendly climbing rope – green isn’t always green!"
4 safe and sustainable ways to repair your old climbing gear
It's a well known fact, that sufficient rest is important to all climbers. But it's an equally well known problem, that most climbers have hard time resting enough. What on Earth to do when you want to go climbing, but should actually take a rest day!? Well, repairing your climbing gear is one way toContinue reading "4 safe and sustainable ways to repair your old climbing gear"
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