Against common belief, marketing is not a synonym for selling. It’s a simple truth, but one that is constantly obscured by poor execution. The word “marketing” often carries a negative taste, and there’s a good reason for it: too many “marketing professionals” do it wrong (in Chamonix just like in other parts of the world).ContinueContinue reading “Did you know? Marketing is not a synonym for selling”
Tag Archives: marketing
When the world-class gear meets feature-heavy copy: Honest Blue Ice brand storytelling review & breakdown
Chamonix valley is a hub of performance and precision. Everything – from the rigging on the Aiguille du Midi lift to the stitching on a technical backpack – is engineered to withstand extremes. Yet, when we apply that same engineering mindset to marketing, the results often fall short. This creates a paradox: a high-quality productContinueContinue reading “When the world-class gear meets feature-heavy copy: Honest Blue Ice brand storytelling review & breakdown”
Beyond the ambassadors: Why Chamonix needs a ‘Local Hero’ digital ecosystem
The Chamonix valley thrives because it is built by and for mountain professionals. From the iconic Compagnie des Guides to the independent specialists, expertise is abundant. But in the digital space, many local businesses are still fighting for visibility using traditional methods, often overshadowed by global giants. We recently analyzed a brilliant strategy from theContinueContinue reading “Beyond the ambassadors: Why Chamonix needs a ‘Local Hero’ digital ecosystem”
From outdated to outstanding: a website transformation for Mountain Massage Chamonix
At Gaissa Media, we believe a great website should feel as refreshing and rejuvenating as the service it sells. Nowhere is that more true than in the Chamonix valley, where every business is judged by its commitment to quality and the authentic mountain lifestyle. We recently had the pleasure of partnering with Mountain Massage ChamonixContinueContinue reading “From outdated to outstanding: a website transformation for Mountain Massage Chamonix”
From gear to getaways: how to market the outdoor lifestyle, not just the product
In the world of outdoor brands, a product is never just a product. A pair of mountaineering boots isn’t just a piece of footwear; it’s the key to a summit view at Mont Blanc. A down jacket isn’t just insulation; it’s a cozy layer for a night under the stars on les Drus. The mostContinueContinue reading “From gear to getaways: how to market the outdoor lifestyle, not just the product”
The power of place: why marketing in Chamonix requires a hyper-local strategy
For most businesses, marketing is a game of reach. The wider your net, the better your chances of catching new customers. But for a place like Chamonix, that traditional approach falls short. Nestled in the heart of the French Alps, this is a destination defined by its unique environment, culture, and community. Here, hyper-local marketingContinueContinue reading “The power of place: why marketing in Chamonix requires a hyper-local strategy”
Beyond the powder: why your 2026 marketing strategy can’t afford to wait
The digital landscape is a mountain range of challenges. Don’t get stuck in the valley. We’ll show you how to plan for 2026 and stay ahead of the curve! The world of marketing is changing at the speed of a downhill skier. What worked last season may not be enough for the next. For brandsContinueContinue reading “Beyond the powder: why your 2026 marketing strategy can’t afford to wait”
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